Activism: Decide on your audience | Mencap | Easy Read

Step 2: Decide on your audience

A woman with her arms folded on a table smiling, with an approved stamp next to her

1. Find out who is the decision maker

Who will make the decision to make change happen?

A woman shaking the hand of a man who is holding up a plan of action

2. The important people

Who can help the decision maker agree to make change happen?

A girl in a green top holding her thumb up and holding a clipboard with a green tick on it with the other hand

3. Friends

Who thinks the same as you and can help you?

A girl in a red top with her thumbs down, and in the other hand she is holding a clipboard with a red cross on it

4. Opponents

Opponents are people who do not agree with you or like what you are doing.

Who thinks differently to you and does not believe your campaign will work?

The same girl in a red top is now holding her thumb up whilst hugging someone who is talking to her

What can you do to change their mind?

An inkjet printer

Use these pages to help you

Download, print out and write down your ideas on these pages:

Your audience