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Our brand
As the voice of learning disability, our brand identity is very important to us. It reflects who we are, and our dedication to supporting and representing everyone in the learning disability community.
These brand guidelines have been designed to help other people write about Mencap's work. Here you can find out:
- how to write about Mencap and learning disability
- how to use the Mencap logo
- how to find out more about the Mencap font.
You can also download a copy of our branding guidelines.
How to write about Mencap
Mencap is the UK's leading learning disability charity. The following text has been produced for you to use to help you write accurately about Mencap and the work we do:
Mencap is the voice of learning disability. Everything we do is about valuing and supporting people with a learning disability, and their families and carers.
We work with people with a learning disability to change laws and services, challenge prejudice and directly support thousands of people to live their lives as they choose.
We can also provide longer, more detailed text about Mencap and what we do. If you would like a longer version of this text, please email: creative@mencap.org.uk
Our logo
The most obvious element of our brand is our logo. The Mencap logo is made up of two sections - the pink logotype, including the speech bubble, and the olive green strapline below. You should always use both parts of the logo and never separate them.
The logo is available for download at 72 dpi, making it suitable for use on a website, but not for print. The logo should not be redrawn or edited in any way. Please also take care not to stretch or distort it.
If you require a logo for print purposes, please email: creative@mencap.org.uk
Our font
Mencap uses its own accessible font called FSMe in all its publications. It was developed with people with a learning disability, and is designed to be easy to read.
You can buy FSMe on the Fontsmith website or email creative@mencap.org.uk for more information.
Further information
If you have any further questions about using the Mencap brand, please contact:
The creative team
Telephone: 020 7454 5605
Email: creative@mencap.org.uk
